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W-02 · Consumer platform · Bookings, subscriptions & commerce · iOS, Android & web

GlutfitSix fitness services behind one account.

Gym and studio booking, meal plans, personal trainers, health tracking, a store and nutritionists in one fitness platform, with one profile underneath.
glutfit.com
The Glutfit website: an athlete mid-squat with a kettlebell over the words “Stay healthy”, with links to booking, benefits and subscriptions.

01The problem

A fitness routine touches bookings, subscriptions, retail and health data. Putting all of it in one product means each service keeps its own rules while the person sees one account, one history and one set of goals.

Glutfit brings the pieces of a fitness routine into one product: booking gym and studio sessions, ordering meals and meal plans, booking trainers and nutritionists, tracking health data and buying gear.

Each service works differently. Studio slots are booked against live availability, meals are ordered one at a time or on weekly and monthly plans, trainer and nutritionist sessions are scheduled one to one, and the store runs a cart and checkout.

All of it sits behind one account and one picture of the person: what they eat, how they train and how they are progressing. The product reaches people on iOS, Android and the web.

02What makes it hard

The engineering inside Glutfit.

  1. 01

    Six services, one account

    Studio bookings, meal plans, trainer sessions, health tracking, the store and nutritionist consultations share one sign-in and one profile, instead of living in six separate apps.

  2. 02

    Live availability

    Gym and studio sessions are booked against real-time availability: choose a workout type, a time slot and a payment method, then get reminders before the session.

  3. 03

    Many ways to buy

    Single meals, weekly and monthly meal plans, yearly studio plans, store orders and paid sessions each follow a different purchase pattern, all inside the same app.

  4. 04

    Data from other devices

    Meals, workouts, steps and water can be logged by hand or synced from other apps and devices, so nutrition, training and sleep appear side by side.

  5. 05

    A marketplace of professionals

    Certified trainers across sports, from the gym to swimming and horse riding, offer flexible schedules and venue options. Nutritionists hold one-to-one consultations online or in person.

  6. 06

    Plans that follow the person

    Vegan and gluten-free menus, meal plans built around goals such as weight loss or muscle gain, and nutritionists who adjust the plan as progress comes in.

03In the product

glutfit.com
Glutfit health tracking: a phone showing the day’s calories and macros, surrounded by cards for calories burned, steps, weight change and workouts completed.
Health tracking: meals, workouts, steps and weight in one place.
The Glutfit website on a phone.
glutfit.com
Glutfit’s health-tracking page: “Take charge of your health: track, measure, achieve”.
The health-tracking service.
glutfit.com
Glutfit’s FitFood meal service: “Fuel your health, naturally”, beside fresh smoothies and fruit.
FitFood: single meals, and weekly and monthly plans.

Captures of the live product and its website, cropped and scaled only.

Practices involved

Where this sits in what we do.

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